30th Sep
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🌞 Johanna Haughey-Lewis, the founder of Weirdstock, is a passionate entrepreneur with a deep-rooted love for vintage aesthetics. Inspired by her love of music from the 60s and 70s, she started collecting vintage treasures and eventually realised her dream of creating a unique bedding brand.
The pivotal moment that led to the creation of Weirdstock came when Johanna was renovating her home. She realised a lack of stylish, sustainable, and high-quality bedding options and decided to fill that gap. She decided to take matters into her own hands and create something truly unique.
Starting a business comes with its fair share of challenges, and Johanna faced her own set of hurdles. One of the biggest challenges was navigating the world of textile manufacturing. However, through perseverance and seeking expert guidance, she was able to overcome these obstacles. Weirdstock sold out its debut collection, has been featured at The Chelsea Flower Show, in The Guardian, the BBC, Homestyle and Reclaim magazines and has won several awards in its first year of business!
Weirdstock isn't just about looking good; it's also about doing good. From using 100% GOTS certified organic cotton to minimising plastic waste, Johanna is committed to ethical sourcing and production. The brand's focus on sustainability not only benefits the environment but also resonates with customers who value eco-friendly products.
Additionally, all dyes used in the production process are Oeko-Tex certified, guaranteeing that they are free from harmful chemicals such as ammonia, phthalates, and azo compounds.
Weirdstock works exclusively with ethical suppliers who ensure fair working conditions and pay a living wage to their employees.
One of the standout features of Weirdstock bedding is its luxurious feel. Crafted from premium silky-soft satin weave, 200 threadcount organic cotton, the bedding is incredibly soft and comfortable, making it the perfect choice for a restful night's sleep.
Johanna has some great advice for anyone dreaming of starting their own business: "Don't be afraid to ask for help, surround yourself with supportive people, and always stay true to your vision. Remember, even the best-laid plans can go a bit wonky, so be prepared to adapt."
With a successful launch and positive customer feedback, Johanna's future aspirations for Weirdstock are bright. She aims to expand the brand's product line, collaborate with other creative individuals, and continue to make a positive impact through sustainable and stylish bedding.
Johanna’s start-up journey is a testament to the power of passion and perseverance. With Weirdstock, she has created a unique brand that combines vintage aesthetics with modern luxury and a commitment to sustainability. As the brand continues to grow, Johanna's story serves as an inspiration for aspiring entrepreneurs looking to follow their creative passions.
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Shop Weirdstock on The Common Ground today HERE 🧡
